project preview

Mission (B)log

Curious what's caught our interest lately? Read on.

Subscribe to our newsletter

Rethinking Discovery: Learning Faster, Building Smarter

Rethinking Discovery: Learning Faster, Building Smarter

For years, discovery meant slowing down before you could speed up—two or three weeks of...

Learn More →

The Process of Getting Real User Feedback

The Process of Getting Real User Feedback

Real clients. Real people. Real results. When you’re building a digital product - especially one...

Learn More →

Why Good UI/UX Design Can Make or Break Your Software

Why Good UI/UX Design Can Make or Break Your Software

Here’s my hot take: You can have the most sophisticated, secure, and functional software, but...

Learn More →

Designing for Accessibility: Why It’s a Must for Modern Software

Designing for Accessibility: Why It’s a Must for Modern Software

Why Accessibility Matters More Than Ever In a world where we spend more time online...

Learn More →

AI Tools, a Pragmatic Approach (Part 1)

AI Tools, a Pragmatic Approach (Part 1)

From a fellow skeptic Like many people, I’m a long-time AI skeptic. I had a...

Learn More →

Real clients. Real people. Real results: The Process of Getting User Feedback

Real clients. Real people. Real results: The Process of Getting User Feedback

Real clients. Real people. Real results. When you’re building a digital product - especially one...

Learn More →

Gig City 2023 Recap

Gig City 2023 Recap

Our Top 3 Takeaways from the Comeback Event of the Year We can’t believe it’s...

Learn More →

Theory of Change - How we tackle the Discovery

Theory of Change - How we tackle the Discovery

I was recently talking with a colleague about our Product Discovery and he introduced me...

Learn More →

Learning to Drive

Learning to Drive

When I learned to drive (more than 20 years ago) and was driving a car...

Learn More →

Creating a Culture of Learning and Growth

Creating a Culture of Learning and Growth

Software development as a field is somewhat unique in two ways. First, the tools we...

Learn More →

Curious about the team behind the insights?

More about us

Ready to start your software journey with us?

Contact Us